It’s the 3rd lesson. Today’s lesson is on “Understanding User”. I think that RMA means to analysis a product based on the design, so as to able to portray the characteristics or profile of the potential user.
The focus is on 4 different types of “Pleasure” in UX design.
First, it’s “Physio-pleasure”. After going through this lesson, I personally feel that it’s about the immediate feedback of the user interacting with it, or his satisfaction on the product. Next, it’s “Socio-pleasure”, which I feel it means, the satisfaction or enjoyment the user gets that is very different to the rest of the people/users. Then, it’s “Psycho-pleasure” which will be the experience of accomplishing something well; example, able to pick-up certain skills fast. Last but not least, it’s “Ideo-pleasure”, where I feel that it’s about accomplishing something based on the initial ideas/goals that one has set at the beginning.
In order to prepare for the upcoming assignment, we were given a short classroom activity base on these concepts where we had to construct a target user’s profile based on the product that we had picked. We had lots of fun & laughter during the short presentations. Everyone was able to come up with very “fanciful” scenarios for their target user. For my group, we had picked a “Hello Kitty” camera. Ha-ha!
The upcoming assignment for us is to expand on the RMA profile that we had constructed in the classroom exercise. Then to come up with a hand phone design or specifications based on the RMA profile that will well suit the targeted user.
Last but not least, I would like to share something that I totally agree with the lecturer; that is to design something that cater well for a targeted user rather than come up with products for the generic. Because it’s hard to be certain that there will be someone out there who will purchase this generic product, but a customized product will definitely have 1 consumer.
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