This is the 1st assignment for this module. In this assignment, we will have to find 3 examples of “visceral”, “behavioral”, and “reflective” design.
The most challenging part is to scale down to a particular product which can satisfy all 3 requirements. After days of brainstorming & searching, I have decided to focus only on products that I have used before. The reason is that I feel that only through physical interaction, then the experience that I wish to convey will be more sincere and real.
Finally, I have decided to focus on a daily product that everyone will be using; That is, wrist watches as I have quite a few that I feel can be categorized into these 3 sections. “Visceral” – A formal & stylish watch. “Behavioral” – A sporty & functional watch. “Reflective” – A unique, stylish, special and casual watch.
Watch *1: Casio Watch
(Sporty) 
• Visceral Design?
My 1st impression of this product is, very simple. The reason for choosing this watch is that it’s cheap; which costs only $15. Besides that, it serves its purpose during that time & till now as it had been through my National Service (NS) period, which is full of “challenging” encounters. It’s not much of “visceral” design as it is a very simple watch which will not attract anyone’s attention on the 1st look if one is looking for a watch.
• Behavioral Design?
I feel that it serves its purpose as a very simple “sports” watch, with all the basic functions embedded in it.
• Illuminated Backlight
• Dual Time (Time for 2 countries)
• Stopwatch
• Alarm: (5 alarms to wake the lazy bum (me) up)
• 10-year battery life
• Water resistant up to 50 meters
Thus, as a whole, I feel that this is a simple and yet a functional one.
• Reflective Design?
One look at it, tells everyone that it’s a very simple watch for everyone. It doesn’t have any special features or unique in design. It’s just a watch used for sports. The most important thing is that it’s cheap. Ha-ha!
A very simple & cheap watch for anyone who wants a cheap and yet functional sports watch.
Watch *2: Kenneth Cole Watch
(Formal & Stylish)
• Visceral Design?
My 1st impression of this watch is that it looks like any other “chain” watch or formal watch. But after having a closer look, it turns out that it’s not only a “simple and normal” formal watch, it’s embedded with a stopwatch function.
• Behavioral Design?
A watch that is not chosen for its functions. Moreover, it doesn’t have a backlight to enable one to know the time in dark places. The date & time shown is not specific as one is unable to know the exact date (date, month), and time (morning (AM) or afternoon (PM)).
But, it comes with a stopwatch function; the top & bottom buttons.
• Reflective Design?
A watch suitable for casual & formal occasion. Maybe can be seen as stylish & status-showoff or self-image.
(Costs between $300 - $400)
Watch *3: Fossil Watch
(Unique, Stylish, Special & Casual)
• Visceral Design?
The 1st impression of this watch is that it’s a unique designed watch (rectangular in shape), with a genuine leather strap. It’s a gift from my friends on my 21st birthday.
• Behavioral Design?
A watch with no additional or enhanced functions. It only has a knob for a adjusting the time.
One that does not enable someone to know the time in the dark; no built-in backlight but the hour & minute hands are illuminated or will glow in the dark.
No specific date & time indication on the clock face; so one is unable to know the specific time (AM or PM).
• Reflective Design?
I feel that it’s of a very unique design, at least to me, as I don’t have this type of watch before.
A very special & meaningful watch to me as it’s a gift from my friends.
It has a very special feature, which I don’t consider as a function.
- A press on the top left button will enable one to see green alphabet letters “falling down” the screen; just like the Matrix advertisement where green words moving horizontally & vertically. It’s of the same concept.
- Those letters formed words, “Happy 21st Birthday”. It’s so cool. He-he!
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