Lesson 2

Today is the 2nd lesson. This means that we have to do a short presentation on our assignment 0. As usual, no one would take the initiative to present first, but it turns out well after a few rounds. I’m quite surprised that the design that I thought as a bad one, are also regarded as “bad design” by 2 of my classmates. Does this means that it really have a bad design? No one knows, as there is no definite answer to this. Because, “experience” on any product varies to individual. It took a long while, about an hour or so, for everyone to present his or hers.

After a short break, the actual lesson begins. In this lesson, we were taught on 2 main concepts, “User needs” and “Emotion & design”. “User needs” means to know what the needs of the people are involved, so as to design any product based on their requirements, whereby then, then they will be able to get the “full satisfaction” out of it.

The latter concept is the more important one as our next assignment will be based on it. That is, to find 3 examples of the same products that is either “Visceral”, or “Behavioral”, or “Reflective” in design. “Visceral” means the initial impact, to its appearance, i.e. first impression. “Behavioral” means the look and feel (total experience) of using that product, i.e. functionality of the product. “Reflective” means ones’ thoughts afterwards, or how it makes one feels; based on brand name, prestige, and self-image; i.e. how to convey the message to other people about the product.

Wow! Sounds interesting, but confusing. I think I will have to do some research or look through the reference links to get better clarification.