Lesson 7 (Designing For UX)

In this lesson, the main points for this lesson are the “product value” of designing for UX, what is “Simplified UX Model”?

For the 1st point, it consists of 4 main points. They are “Perceived usefulness” – functionality, “Perceived ease of use” – usability, “Perceived hedonic quality” – pleasure/fun, and “Perceived visual attractiveness” – aesthetics.

“Simplified UX Model” consists of “User Values” & “Organizational Values”. “User Values” includes hedonic quality, usability, and functionality of a product, while “Organizational Values” includes marketing, branding, business communication, and everyday operations. All evolve around “Human-Computer Interaction”.

Besides that, interactive products are considered as interfaces or touch-points between user/customer and organization/company. There are 2 main factors to take note – Experiences cannot be created, they are constructed by the user and perception of each user’s experience is very subjective. This means that we have to know the targeted consumers so that the products will be sold well, and the brand will be established.

Last but not least, we were told to present our ideas for the final project, which is to come out with an interactive application that targets the needs of specific consumers. My group comes up with 2 ideas; a web-based interactive learning experience of the importance of computer security, and a web-based brochure that introduces our school (NUS). In another words, it means to come out with a more interactive website for everyone. The feedback will get from the lecturer is to have the “needs” of our targeted consumers, then to come out with the product. It is this “needs” that is the most crucial part of this project. Thus, we will have to brainstorm or know our “focused needs”.