Lesson 5 (Lesson From Marketing)

Today’s lesson is on experience based on “Marketing” perspective. This involves events that occur in response to some sort of simulation (marketing efforts before & after purchase). It also involves direct observation and/or participation in events (real, virtual). Experiences are usually self-generated, not induced. In other words mean the marketing’s point of view of the product.

The key factor of it is “Value”. There are 2 types of values, objective value & subjective value. The first one is based on criteria such as availability, size, quantity, hours, etc; in turn decides the price one has to pay for the product or service. The latter one is more elusive; which means on the benefits the goods can provide (comfort, pleasure).

Next will be “Expectations”. This implies the “Give & Take” from the users where they “Give” the time, money & effort to buy the product; in return, they expect to “Take” back some rewards (Experience).

Moreover, we are also introduced to “22 Immutable Laws of Marketing” & the “4 Es of Perception” (Educate, Explore, Elevate, and Entertain).

Last but not least, we are given the final assignment (project); an interactive one that should have a purpose/goal.